Consultant Profile
Andrea Georgiou

Associate Consultant

Sales & Marketing

Qualifications:

Associate Member Institute of Management Consultants

Post Graduate Diploma in Marketing (Monash)

Bachelor of Applied Chemistry (RMIT)

AIMC, Registered Consultant

Andrea held line-management responsibility for Australian sales and marketing of a leading European brand of scientific equipment for over 10 years. During this time she consistently grew the company’s brand recognition, market share and profitability through her innovative promotional programs and professional selling skills.

Andrea entered the professional services sector as marketing adviser to a new entrant to the Australian carwash industry. With that venture now firmly established, Andrea has joined Roaring Success to assist clients to implement their marketing strategy or to provide high-level professional services during periods of strategic transition.

Specialist Expertise:

Marketing Programs; development and implementation of innovative promotional programs
Events management, including organising and running seminars and trade exhibitions
Sales and distribution in B2B and B2C markets
Branding, awareness and loyalty programs

Professional Memberships:

Institute of Management Consultants (AIMC)
Australian Marketing Institute (AMI)
Australian Car-Wash Association (ACWA)

Recent Experience includes:

Assisted in the start-up of a professional services company
Pro bono marketing and event organisation for a charity raising funds for research into women’s health
Research and business modelling leading to investment to establish an automated truck-wash facility, with the potential to develop this business into a franchise opportunity
Evaluation of the Australian carwash market and subsequent market introduction of a range of premium carwash consumables from the USA
Feasibility Study evaluating the commercial potential of a drive-through coffee franchise
National responsibility for all aspects of sales and marketing for a major brand of Swiss scientific equipment. Over several years, established this brand as market leader in the Australian market.